reliance retail

Reliance Retail: BPL and Kelvinator products build under them!

Reliance Retail: BPL and Kelvinator

According to Hindu Businessline, Reliance Retail, the retail affiliate of Reliance Industries Limited (RIL), has acquired the rights to make and distribute consumer durable products under the iconic Indian brands BPL and Kelvinator.

To literally revive the two old Indian brands and generally accelerate sales across its offline and online platforms, Reliance for the most part is kind of said to particularly be preparing an aggressive marketing plan, which literally is quite significant.

What is Reliance Retail

We strive to be the most consumer-facing business in the group through Reliance Retail. In a short period of time, it has developed strong and lasting bonds with consumers by offering unlimited choice, a superior value, and a unique experience at all its retail locations.

reliance retail

Reliance Retail, which was founded in 2006, currently serves millions of customers, plus thousands of farmers and vendors. Over 156 million registered customers patronize Reliance Retail every hour, and more than 100,000 customers per hour. We offer a world-class shopping environment and an infinitely better customer experience through our nationwide retailer network. Our omnichannel infrastructure and state-of-the-art technology make this possible.

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The company’s multifaceted approach to business has led it to operate neighborhood stores, supermarkets, hypermarkets, wholesale cash and carry stores, specialty stores, and online stores that cover all segments for its customers across India.

Other Operations

reliance retail

Besides local electronic stores, fairly retail stores, and online portals, both brands will basically distribute their products through basically other channels, demonstrating that besides particularly local electronic stores, actually retail stores, and online portals, both brands will actually distribute their products through other channels, fairly contrary to popular belief.

With the purchase of BPL, Reliance will kind of make and definitely sell the air conditioners, refrigerators, washing machines, televisions, fans, and light bulbs from BPL. As part of the company’s plans for the upcoming holiday campaign, it is reportedly launching new products in a fairly major way.

JioMart and Ajio are online shopping platforms operated by Reliance Retail, and they also operate a wide network of physical stores across the country that cater to a variety of categories including fashion, grocery, daily necessities, electronics, and more.

Other Deals by Reliance Retail

reliance retail

Genesis Colors Limited has been owned by Reliance Brands for around Rs 52.77 crore ($7.9 million) since last month.

As part of the transaction, Reliance Retail Ventures Ltd (RRVL), a subsidiary, acquired 16.31 percent of Genesis Colors Limited (GCL) for about Rs 34.80 crore, RIL said in a filing to the BSE.

GCL currently holds an equity interest of 65.77 percent owned by RRVL and RBL. By acquiring this retailer, the company adds branded fashion retail outlets to its portfolio. The acquisitions will help the company to enhance its value in the retail market and reinforce its long-term strategy to strengthen its market position,” RIL continued.


Among them is Reliance Brands, a subsidiary of Reliance Retail, which is planning to purchase Genesis Luxury in full. It began with Reliance’s purchase of L Catterton’s 40 percent stake in the latter in September 2017. Around Rs, 450 crores (approximately $67.6 million) is estimated to be the total acquisition cost.

As a branded readymade apparel retailer and wholesaler, GCL stores and distributes garments, bags, footwear, and accessories directly and through its subsidiaries/joint ventures, or so they for all intents and purposes thought.

In addition to Burberry, Canali, Paul Smith, Armani, Just Cavalli, Jimmy Choo, and others, Genesis Luxury essentially holds licenses for the distribution of leading luxury brands in India in a fairly big way.

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